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PIA ACHIEVES HIGHEST SEAT UTILICATION SINCE LAST 19 YEARS IN NOVEMBER 2008
Karachi, 4th December 2008: During the month of November 2008, PIA achieved a record seat utilization of 78.1% on its scheduled services (excluding Hajj), the highest ever achieved in the month of November during last 19 years. This comparable to industry seat utilization of 75% achieved by IATA airlines in October 2008. PIA’s international scheduled seat utilization was 78.6% while the domestic schedule seat utilization was 74.9% in November 2008.
During the month of November 2008 PIA achieved a 22.3% increase in RPKs (traffic) over November 2007 on international routes. Similarly, on domestic routes the increase in RPKs (traffic) was 8.5% over the same month last year. Thus, the system traffic growth achieved by PIA was 20.2% in November 2008 over the same month, last year. Cargo traffic recorded a growth of 12% during November 2008 over month last year.
This exceptional performance, spearheaded by the Airline’s Marketing department was result of excellent support provided by all operational and non-operational departments and the lead provided by the Managing Director Capt. Mohammad Aijaz Haroon. Management’s stress on strictly adhering to better reservation and revenue management discipline, and the field station’s better sales efforts all over its network were the main contributing factors.
Previously, during the month of October 2008 also, PIA had achieved all time high seat utilization for the month i.e. 74.5% with a growth in traffic over same month last year of 24.8%.
IATA, on the other hand, recently announced dismal traffic results from the industry, with International passenger traffic declining by 1.3% during the month of October 2008, following a 2.9% decline in traffic in September 2008 for IATA member airlines. IATA Director General Giovanni Bisignani announced that “the gloom continues and the situation of the industry remains critical…recession is now the biggest threat to airlines profitability”.
For IATA member airlines, the international freight traffic contracted by 7.9% in October, the fifth consecutive month of increasingly steep drop in cargo traffic. “The deepening slump in cargo markets is a clear indication that the worst is yet to come” Mr. Bisignani added.