In the past few years, most leading airlines of the world have adopted a specialized automated system called the Revenue Management System (RMS) to manage fares offered to their customers. PIA, keeping abreast with the latest technological changes has decided to adopt this model. Following its successful trial that started in June 2007 at a number of stations, PIA is pleased to announce the formal launch of Revenue Management System on its domestic and international routes.

RMS is a fairly simple computer based module that links varying fare levels to the available seat capacity of the aircraft in accordance with the assessed demand, mutually benefiting the customer and PIA. Customers who would previously get only one standard fare for a traveling class of their choice can now plan their travel well in advance and purchase their tickets at greatly discounted rates. The RMS has been programmed in such a way that it offers 5 different fares for Economy, 3 for Economy Plus and 4 for Business Class. The cheaper fares get taken up by those who book their seats early and immediately purchase their tickets. In effect, the earlier one buys…the cheaper one flies. Some of these new fares at times are even lesser than the fares charged under the previous standby facility for which the customers were required to queue up at the airport, a couple of hours prior to flight departure. This new system of flexible pricing would particularly benefit the price-sensitive customers, as they can purchase in advance and enjoy reduced fares, which gradually increase as the flight approaches close to the departure date. Price sensitive customers can also benefit if they plan their trip during the lean travel season when many more low priced seats will be available.

In brief, the Revenue Management System creates a win-win situation for both the customer and PIA. Now fewer people would be paying more, and more people will be paying less to fly to their desired destination…thanks to PIA’s Revenue Management System.

For details, visit PIA’s travel agents, booking offices or call 111-786-786.